What’s That Smell? Unveiling the Mystery of Rosehip Seed Oil!

You may have noticed—rosehip seed oil doesn’t exactly smell like roses. In fact, it has a distinctive earthy, slightly nutty aroma that’s all its own. Now, you may be asking, "Why does it smell like this or why doesn't my Rosehip oil have this distinctive smell, has it been deodorized?" Well, let’s dive in!

The “To Deodorize or Not to Deodorize” Debate

The process of deodorizing oils has been around since the early 1900s, when hydrogenation and deodorization technology helped make vegetable oils a substitute for animal fats in our diets. While hydrogenation worked on the texture, deodorization focused on removing unwanted flavors.

So, how is deodorization done? It’s a bit of a science! The oil is heated at high temperatures (between 180°C–240°C) under a vacuum, and steam is used to strip away the volatile compounds like bad flavors, free fatty acids, pesticides, and even those off-putting fragrances. Sounds great, right? But here’s the catch: at those high temperatures, some of the valuable nutrients—like vitamin E (tocopherols) and other essential fatty acids—can get lost along the way.

Transparency is Key!

While deodorization might not be a bad thing in every case, it’s super important to choose brands that are open about their processes. When a brand carefully manages the process, they minimize the loss of those key nutrients and give you an oil that’s both effective and high quality.

At Rozuri by Maya, we pride ourselves on being transparent with you. We take extra care to ensure that our Rosehip Seed Oil is cold-pressed, locking in all those essential nutrients and keeping those powerful fatty acids intact. Plus, we work hard to reduce oxidation by keeping the oil away from the air—so you get the purest, freshest rosehip oil possible.

In the end, it’s all about trusting the process and knowing that your beauty routine is fueled by high-quality, nutrient-packed oils. So, while your rosehip oil might not smell like roses, it’s packed with all the goodness your skin loves! 🌹✨